This is because the Internet usage rate has doubled in the last decade and this change has greatly affected the way people are buying / selling products and engaging in business.
Digital marketing allows you to easily connect with your potential customers and inform them about your product.
The most important thing is that you can connect with those customers online and communicate with them very easily. In this context, I will try to discuss with you today in this post, what is digital marketing, how many types of digital marketing and also some more questions related to digital marketing.
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What is digital marketing?
Digital marketing is basically the management of any product or marketing campaign online using digital media and digital technology. There are so many types it's hard to say.
In other words, digital marketing refers to marketing done using electronic devices or mediums. Digital marketing is a broader term for all advertising distributed through electronic means.
When people hear and talk about digital marketing, it is true that most of them think about different types of internet.
E.g., email, social media, websites, and search engines. Basically anything connected to the internet via smartphones, tablets, laptops, desktops, etc.
Digital marketing can be done both online and offline. Digital marketing can be done both online and offline and in both cases, a good smooth digital marketing strategy is very important.
Advantages of online digital marketing
# Through digital marketing, you will be able to attract potential customers to your products locally very easily and quickly through online marketing. This will increase the sales of your product very fast.
# Using the techniques of digital marketing, you can reach a large number of buyers or customers in a short time at very low cost and easily, which is not possible to resort to conventional means.
# You can easily reach your target audience or customers and quickly communicate with them.
# Online digital marketing is currently the most effective way to reach and survive in this global market. And through this digital marketing you can save money and reach more customers in less money than conventional marketing methods.
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How many types of digital marketing and what are they?
Although digital marketing is popular nowadays, its practical range is much larger. In order to do well in this sector, it is important to make oneself proficient in certain fields.
Today I will try to give you some ideas about how many types of digital marketing and what and why these are important.
There are usually many types of digital marketing. Today we will learn about the most used topics in digital marketing.
Types of Digital Marketing
# SEO (Search Engine Optimization)
# Online advertising
# Social media marketing
# Email Marketing
# Affiliate Marketing
# Contact marketing
# Inbound marketing
# Online press release
SEO: Search engine optimization
SEO is a very important part of digital marketing. SEO is full of search engine optimization. It is called SEO for short.
What is SEO?
SEO is the process or method used to make our apps or websites search engine friendly by various search engines, i.e. Google Binong Yahoo. We can call it search engine optimization or SEO.
Suppose you want to download a song, then the thing we usually do is google and search for that song line. Now notice that after we press the search button, google shows the names of some websites where we can get that song. In this way google shows the names of 10 websites per page.
Now you may be wondering why some sites came to the front page, and why the rest of the websites went to the back page - is Google doing what it wants or is there some other reason behind it?
Of course, there is something special about the first page sites, which other sites do not have. Nothing special is the seo technique, which allows you to get your website on the first page. And if you can bring the first one, you will get many visitors for free from here.
There are two types of search engine optimization or SEO:
# On page SEO
# Off page SEO
On-page SEO: On-page SEO is the work that needs to be done inside the website is called on-page SEO. Many people call it technical ACO.
Off-page: Off-page SEO is the work outside of the website. On-page SEO is about building various links that are known on the website.
Online advertising
Online Advertising is the type of advertising or advertising campaign that we conduct to sell or promote various products or services online.
Unlike online advertising / traditional advertising. It actually takes visitor action, meaning that when a visitor clicks on an ad, only those who add have to pay a certain amount.
These online ads are basically of different types. Such as:
# Cost Per Click (CPC)
# Cost Per Action (CPA)
# Cost Per View (CPV)
# Display Marketing
Cost Per Click (CPC)
CPC (cost per click) is when a visitor clicks on an ad and when they visit that website, basically those advertisers have to pay a certain amount.
Cost Per Action (CPA)
The word Cost Per Action means "money for each work". You get paid to do something here.
Cost Per Action is a kind of advertising method. Or affiliate marketing, through which you can sell a product as well as earn money through a small job such as email submission or download.
Let me give you an example, I have a shop, and you brought a customer for my shop, that's why you get a commission from me, now you will get a commission even if the customer doesn't buy anything from my shop. This is CPA Marketing or Cost Per Action.
Cost Per View (CPV)
Cost Per View or CPV is a method of charging for a video ad based on the number of views received from an ad. CPV Advertising Opportunities E-commerce marketers provide a platform for them to connect with their target clients, which they consider suitable for brands to expand their awareness.
Display Advertising
When we visit a website but we see many types of banner ads in the footer or sidebar of that website it seems that it is basically display advertising (Display Advertising).
And if we think offline, we see different types of billboards on the street. But when we see this type of ad online, it is display advertising.
Social media marketing
"Social media marketing" is the use of social media platform websites to promote a product or service.
Social media marketing is currently the most popular and most popular marketing category of digital marketing. And social media means Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube Snapchat. There are also many more social media. And the marketing campaign on these social media is social media marketing.
These social media are different. Facebook one way, Twitter one way, YouTube another way all have different rules. So anyone can use these social sites properly. So in this age of digital marketing, social media marketers are very important.
Email Marketing
Email marketing is a popular marketing process in digital marketing. Solo ads are a part of this email marketing! Suppose someone collects an email. Maybe he has a weightlist related website where they have collected thousands of emails. Now he will sell those emails. This process is solo ads.
Here, buying or selling emails means running a campaign on the emails he collects. In other words, he has maybe one lakh emails in those emails a specific email send marketing is basically solo ads.
If we connect mail from visitors through the inter process of our website or the inter process of the apps and then send a follow up email to them then that is basically email marketing.
One of the reasons for the popularity of email marketing is that it is relatively cheap and can quickly spread to a large number of potential buyers. Much can be made about the success of investments
That's why email marketing is so important when it comes to online marketing or digital marketing. Email messages are easily accessible for future use It is even easier to get a future business plan based on the response to the messages.
Affiliate Marketing
Affiliate marketing is a type of action-based marketing process in which one or more marketers engage with a particular business organization to gain customers for that organization. The company then pays the marketer some money based on these customers or buyers. There are four main bases for this type of marketing system:
# Merchants (also known as retailers or brands),
# Affiliate network (where business owners and marketers or affiliates come together),
# Promoter (Marketer)
# And customer.
Email marketing systems have become popular mainly because of the rise of secondary level competitors, especially management firms, super-affiliates and vendors or suppliers.
Affiliate marketing is not our own product but we sell someone else's product and get a commission from there, getting this commission is affiliate marketing.
To us it can be a money making process. But for those who manage it or the company that sells the products, it is a digital media. So affiliate marketing is also a part of digital marketing.
You can read that I have already discussed in detail about affiliate marketing in a post.
Content Marketing
Content marketing is one of the most popular and effective forms of digital marketing today. One of the most powerful marketing is called content marketing. Content basically means blog posts, images or videos. Let's take a look at some of the popular content marketing.
# Blogpost
# Image
# Video
# Infographic
Blogpost: Blogpost maybe we all understand. The different types of posts we see on different websites are blogposts. And what you guys are reading this post is also but a blog post. Blogpost is also about marketing by posting on other popular websites besides your own website as a guest.
Image: Image contact is the image that we see on social media using in different types of marketing campaigns or the images that we collect or use to post different things ourselves.
Video: Video Contact Marketing is the video content we create for YouTube or other video sharing sites. There is a reason why we are creating videos to collect visitors to sell a product. In that case this video is a content.
Infographics: Infographics is a graphical presentation on a specific topic.
What is inbound marketing?
Simple inbound marketing is the process of helping potential customers find your company. It often happens before the customer buys a product that the product of choice of the brand initially contacted and after the delivery of the product it is often seen that he did not get the product of his choice.
Inbound marketing is a strategy that uses a variety of pool marketing tools - content marketing, blogs, events, SEO, social media and more - to create awareness among those buyers and attract them to the company's new products. The mother works to keep the quality of the product of the buyer's choice right.
When it comes to finding outsourced marketing customers, inbound marketing focuses on visibility, so your potential buyers come to you. In addition, inbound marketing is an important part of digital marketing to increase customer awareness, build relationships with them and focus on building leadership.
Online press release
An online press release can promote your business through a variety of marketing strategies such as search engine optimization, link building, social media marketing and content strategies. There are many benefits to using online press releases to promote your business.
Online press releases help build credibility in relation to the business and information published from your business (in which case you should never publish inaccurate information). Your press releases can be used as a basis for other online articles.
Your press release can be used to quote content from media outlets. Online releases can work to link bloggers or social media enthusiasts.
This will not only establish credibility and reliability for your brand or product online, but also when other websites (blogs, news sites, art journalists, etc.) receive the information and link it to your website, blog, or press release, which Plays an important role in popularizing a product or organization.
As a result of creating this link:
# More and more people have the opportunity to read about your business.
# Every time your link building efforts link to a new site your product helps make them popular.
# Your press release can be posted on major forums and information sites like Reddit or Digg or it can go viral on social media sites like Facebook, Twitter through this online press release.
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What a digital marketing career
At present, every private company in Bangladesh is launching various digital marketing campaigns to promote their products and services. Companies have to invest millions of rupees for these marketing campaigns. And to manage these campaigns properly, companies need a lot of skilled digital marketers.
At present almost every private company has a digital marketing team. Here you can build a career in digital marketing by building up the skills of digital marketing, you can build your own career. And what can work with a very good amount of celery.
Because at present there is a lot of demand for digital marketing. If you go to BDJOBS and search, you will find that out of 50 categories, there are about 20 to 25 categories looking for digital marketers. Understand that digital marketing is in great demand right now.
This is inside Bangladesh. If you are a skilled digital marketer. Then you can build your career by freelancing. Currently there is a lot of work in the freelancing marketplace in digital marketing. Here regular digital marketers of Bangladesh work to earn millions of rupees. Are building their own careers. No one is running after the job anymore.
In addition, there are many digital marketers in Bangladesh who have opened their own digital marketing agencies and are marketing to other private companies. So without a doubt the current digital marketing career can create a very good and effective career.
Last word
So by now you must have understood what digital marketing is, what are the types of digital marketing and what are these? Hope you understand? If you have trouble understanding somewhere and have any questions about digital marketing, be sure to let us know in the comments.
Hope you enjoyed today's post. If there is any question related to digital marketing or digital marketing, please let us know in the comments. And if you have trouble understanding the word, then comment.
And if you like the article, you must share it with your friends. Thanks for reading this article carefully and patiently.
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